SEO copywriting
Content is the most important factor for Google.
Creating good SEO content!
As already mentioned on the SEO page, search engine algorithms look at websites the way a human would. This means that the texts should read very well and that it should be perfectly clear from the texts what they are about. Perfectly clear means that the texts must explicitly contain the words or search terms the visitor searched for. How these words can be found is explained on the page Finding SEO search terms.
Search terms in headings
Just as a human does, search engines weight headings considerably higher than body text. Websites have headings of different sizes (H1,H2,H3 etc.), with the largest, the H1, being the most relevant for SEO.
Linking search terms
If the search terms on a website are linked, it means that the website deals with these topics in depth, which is very important for SEO (here is an example of internal linking).
The visitor comes first
With all SEO measures and SEO content, you should keep in mind that the goal is to offer the searcher the best possible information on the relevant search terms.
Whether Google directly evaluates how long visitors stay on a page has never been officially confirmed. What is certain: visitors who find what they were looking for stay longer, read on and come back — so helpful content always pays off (practical assessment, no official Google source).
What must be avoided?
There are a few points that should urgently be avoided in order to meet the SEO criteria.
- Duplicate content
The same text should not appear twice on the internet, as otherwise Google does not know which of the pages should appear in the search results. If duplicate text cannot be avoided, a canonical link should be set in the code — this tells Google which address is the preferred version. - Excessive use of search terms
If the texts no longer read well because the same words keep appearing, this is not helpful for the visitor — and beyond a certain point Google classifies it as spam (“keyword stuffing”). - Font too small or too little contrast
The text must be easy to read: no tiny font sizes and sufficient contrast between text and background. Google checks font size as part of mobile usability; there is no documented, direct Google ranking signal for contrast — but your text should of course always be easy to read for your visitors.
Sources: Google – Consolidate duplicate URLs · Google – Spam policies (keyword stuffing) · Google – Mobile usability
